“Live out of your imagination, not your history.” —Stephen Covey
Golden Practices, Inc. works exclusively with professional firms and their associations—in the U.S. and abroad—to help firms see past their history into the potential of their futures. Your firm’s potential is limited only by your imagination.
The company began in 1999 as Golden Marketing Resources Inc. d/b/a Golden Marketing, Inc. Founder Michelle Golden always had as much passion for operations as for marketing so she created her blog, Golden Practices in 2005. In 2009, she changed the company’s name to Golden Practices, Inc., reflecting her broader purpose—improving professional practices.
Michelle’s business purpose—her “why”—is about changing minds (beliefs) to change results.
“Changing our results requires changing our actions. Because what we do proves what we believe, only when we change our beliefs can we progress. Where do you want to be?”
Is your firm choosing pursuits based on what other firms do? Or what you’ve always done? Are the brightest ideas ever diluted because of internal politics or mistaken beliefs? Is your firm truly pursuing initiatives that will change your results?
Call Michelle when it’s time for progress.
About Michelle Golden
Michelle Golden, CPF President
Michelle is a growth and profitability strategist. With her deep knowledge of firm operations and sharp observation skills to quickly grasp a firm’s nuances, she guides practitioners toward improved profitability and stronger, healthier cultures.
She focuses on strategic consulting and facilitation around long- and short-term planning, positioning and pricing, messaging, and communications (both online and off).
On the forefront of innovative practice management strategies, she is a senior fellow of VeraSage Institute, the think tank for advancing the professions. For her thought leadership, she’s named among:
Ten Most Powerful Women in Accounting in Accounting Today & WebCPA in 2009
Top 100 Most Influential People in Accounting by Accounting Today in both 2010 and 2011
Top 25 Thought Leaders in Public Accounting Technology by CPA Practice Advisor in 2012
Michelle is a skilled facilitator of meetings and retreats and holds the International Association of Facilitators Certified Professional Facilitator (CPF) designation.
Through excellent strategies and effective communications, she’s helped more than 100 firms achieve results such as: doubling revenue, attracting top talent, aligning operations with long-term objectives, effectively communicating their differentiation, substantially increasing sales and proposal results, new product development and launch, and strengthening firms’ relationships with their clients.
Providing practice management counsel, Michelle leads strategic planning processes, marketing (niche and individual) planning methods, facilitates problem solving, and inspires organizational improvement. As a professional facilitator, Michelle brings groups to paths of progress in a constructive manner.
Her 25+ year career background includes in-house marketing director roles in CPA and law firms. Prior to that, Michelle was an accountant in the corporate headquarters of two public healthcare companies.
Speaking and Training:
Michelle leads workshops and speaks professionally for a large number of organizations. See her speaking credentials.
Publications:
Since 2005, Michelle’s Golden Practices blog has been educating, entertaining and influencing professionals, their marketers, and other consultants. It attracts the readership of thought-leaders and veterans in law and accounting practice strategies. Read what people say about the blog.
Michelle authored a timeless book of comprehensive marketing strategy that includes integration of social media. The book on modern marketing is entitled Social Media Strategies for Professionals and Their Firms – The Guide to Establishing Credibility and Accelerating Relationships ( John Wiley & Sons, 2010) (order Social Media Strategies).
She also developed the Social Media Toolkit for AICPA PCPS members (AICPA, 2010) and authored “Guide to an Effective CPA Firm Website,” a chapter in Bull’s Eye! The Ultimate How-To Marketing & Sales Guide (AICPA, 2010) (order Bull’s Eye!).
She is a regular columnist for CPA Practice Advisor in 2012.
Her work and opinions also appear in publications including: National Law Journal, Journal of Accountancy, Practical Accountant, Accounting Today, Accounting Tomorrow, WebCPA, AccountingWEB, CCH Partners, CPA Marketing Report, CPA Managing Partner Report, CCH Journal of Tax Practice Management, MarkeTrends, INSIDE Public Accounting, Lawyer Marketing, Managing Partner, MPI’s One+ magazine, Forbes.com, and various AmCity Business Journals.
Professional Associations: 
Association for Accounting Marketing (AAM): founder and past administrator of AAM’s Member Discussion List; past multi-term board member/officer; and honored as 2001 AAM Volunteer of the Year.
International Association of Facilitators (IAF): Lifetime sustaining member, former global board of directors and US Regional Representative.
Download press photo (ZIP). Download Michelle’s Bio (PDF)
