“Live out of your imagination, not your history.” —Stephen Covey
Golden Practices, Inc. works exclusively with professional knowledge firms and their associations, in the U.S. and abroad, to help firms see past their history into the potential of their futures. Your firm’s potential is limited only by your imagination.
The company started in 1999 as Golden Marketing Resources Inc., later shortened to Golden Marketing Inc. Founder Michelle Golden always had as much passion for operations as for marketing so she launched her blog, Golden Practices in 2005, and in 2009 changed the company’s name to reflect her broader purpose—improving professional practices.
Business Growth
To be highly successful and maximize ROI, select business development and marketing activities that align with your firm’s capacity, operational systems, and supporting infrastructure.
Is your firm choosing pursuits based on what others do, what you’ve always done, or internal politics? Or is your firm truly pursuing the best initiatives it can?
Firm Effectiveness
A strong culture fosters innovation and positive morale which result in longevity among your clients—creating more people happy to refer you. Desirable culture attracts talent to you, and inspires people to stay and build their careers with you.
Through professional growth, powerful insights, and development of stronger management skills, you can have a more enjoyable workplace and cultivate stronger leaders and rainmakers.
What constitutes a great firm culture varies, but one knows in one’s heart when it exists and doesn’t.
Michelle helps you improve yours. Call when it’s time for progress.
About the Founder
Michelle Golden, CPF President
Michelle Golden is a savvy business advisor applying her deep knowledge of firm operations and her excellent observation skills.
On the forefront of innovative practice management strategies, she is a senior fellow of VeraSage Institute, the think tank for advancing the professions. For her thought-leadership, she’s listed as one of ten Most Powerful Women in Accounting in Accounting Today & WebCPA (Oct 19-Nov 1 Issue).
Michelle is a skilled facilitator of meetings and retreats and holds the International Association of Facilitators Certified Professional Facilitator (CPF) designation.
Since 1999, she’s helped more than 100 firms achieve results such as: doubling revenue, attracting top talent, aligning operations with long-term objectives, creating an effective online presence, substantially increasing sales/proposal results, new product development and launch, and strengthening firms’ relationships with their clients.
Providing practice management counsel, Michelle leads strategic planning processes, marketing (niche and individual) planning methods, conducts 360 degree evaluations, facilitates problem solving, and inspires organizational improvement. As a professional facilitator, Michelle brings groups to a path of progress in a constructive manner.
Her 20+ year career background includes in-house marketing director roles in both the CPA and legal professions. Prior to that, Michelle was an accountant in the corporate headquarters of two public healthcare companies.
Speaking and Training:
Michelle’s leads workshops and speaks professionally for a number of organizations. See her speaking credentials.
Publications:
The AICPA has commissioned Michelle to develop a Social Media Toolkit for their PCPS members. The toolkit is in development targeted for completion in January, 2010.
She is also authoring a book scheduled for publication by John Wiley & Sons in September, 2010. The subject is “Social Media Strategies for Professionals and Their Firms – A Guide to Accelerating Relationships and Establishing Credibility On-line.”
Her work and opinions have appeared in publications including: Journal of Accountancy, National Law Journal, Practical Accountant, Accounting Today, INSIDE Public Accounting, CPA Marketing Report, CPA Managing Partner Report, AccountingWEB, CCH Journal of Tax Practice Management, Lawyer Marketing, Managing Partner, and the Memphis and St. Louis Business Journals.
Professional Associations: 
Association for Accounting Marketing (AAM): founder and past administrator of AAM’s Member Discussion List; past two-term board member/officer; and honored as 2001 AAM Volunteer of the Year.
International Association of Facilitators (IAF): Lifetime sustaining member, former global board of directors and past IAF US Regional Representative.
Download press photo (ZIP). Download Michelle’s Bio (PDF)
