Professional Speaking

Professional Speaking

Michelle Golden is an international speaker primarily addressing accountants, lawyers, and wealth advisors (RIAs). Topics range from leadership, team development and practice management to very specific tactics for increasing business and profitability.

“Your session, which in particular opened up the ‘world of blogs’ to us unsuspecting accountants, made everyone sit back and really think about how we should change our Internet sites. In fact the talk was of little else for the rest of the day. I did say to you that I thought that it was the best session that we have ever had at any of our twice-annual worldwide conferences and I take this opportunity to say so again and to thank you for being so challenging and thought provoking.”
—Howard Wilkinson, Partner, Mercer & Hole (UK)

Hot Topics

  • Social Media & Building an Effective On-line Presence
    • Where Social Media & Traditional Marketing Intersect
    • Building Your Reputation & Practice Through Social Media
    • Content-Marketing Strategies
    • Mythbusting Social Media
    • Social-Media Policies & Practical Matters
    • Using Social Media in a Regulated Environment (Wealth Management)
    • Building Your Reputation & Practice Through Social Media
      • Blogging for CPAs / Blogging for Lawyers
      • LinkedIn for CPAs / LinkedIn for Lawyers
  • Practice Management
    • Landing the Right Work at the Right Price
      • Pricing Knowledge Work
      • Manage Scope When Pricing in Advance
      • The Critical Differences Between a Fixed Price and a Value-Based Price
      • How to Have “The Value Conversation”
      • The Art of Pricing “Options”
    • Virtual Leadership: How to Inspire & Manage People You Can’t See
    • Motivating People to Stay: Retaining Knowledge Workers
    • Customer Selection: Evaluating Your Key Clients, Why & How
  • Business Development
    • Ten Steps to Becoming a “Specialist”
    • Winning Proposals in an Extremely Price-Competitive Marketplace
    • Proposal Systems & Processes
    • Personal Marketing Plans (intro to the process, or hands-on plan-development workshops)
    • The Secrets of Cross-Selling
“I’m a 20-year marketing professional who is new to the accounting field and the information Michelle presented was invaluable…very organized and extremely well-received by all the participants.”
—Ann Carroll, Dir. of Marketing & Bus. Development, Hancock Askew & Co. (BDO conference host)

Happy Audiences

  • Private companies and firms around the world
  • ABA – American Bar Association, Law Practice Management (ALI-ABA)
  • Accounting Today’s Growth & Profitability Summits
  • Advanced Marketing Professionals Group
  • AGN International
  • AICPA:
    • Large Firm Networking Group
    • PCPS Web Forum
    • Personal Financial Planner (PFP) Conferences
    • Practioners Symposium and TECH+ Conferences (PS+Tech)
    • CPA2Biz Videocasts
“I don’t normally do this, but I thought your session was so good and so well-run that I wanted to offer myself as a reference if you ever need one. I haven’t seen the written evaluations yet, but the anecdotal evidence was that it was just what the doctor ordered. I can’t thank you enough for sending our managing partners out with a bang.”
—Jay Hauck, Executive Director, DFK North America
  • Association for Accounting Administration (AAA)
  • Association for Accounting Marketing (AAM)
  • Association for CPA Financial Planners (ACPAFP)
  • Baker Tilly International
  • BDO
  • BizActions Webinar Series
  • California (Society) CPA Education Foundation
  • CCH & ADP
  • CPA Associates International (CPAAI)
  • CPA2Biz
  • CPE Link
  • DFK International
  • Georgia Society of CPAs (GSCPA)
  • International Association of Business Communicators (IABC)
  • International Association of Facilitators (IAF)
  • IGAF Polaris (formerly IGAF Worldwide)
  • iShade Learning Faculty
  • Leading Edge Alliance (LEA)
  • Legal Marketing Association (LMA)
  • Management Summit
  • Marketing Directors’ Support Group (MDSG)
  • Minnesota Society of CPAs (MNCPA)
  • Missouri Society of CPAs (MSCPA)
  • Moore Stephens North America
  • Northeast Education Conference
  • PKF North American Network
  • Principa
  • Professional Services Marketing Association (PSMA)
  • SAGE Leadership Academy
  • TAGLaw
  • The International Accounting Group (TIAG)
  • The Partner Institute (TPI) Faculty
  • THRIVEal+ CPA
  • Utah Association of CPAs (UACPA)

Contact Michelle (info below or by email) to discuss an informative and energetic presentation at your next event.