Michelle Golden is an international speaker for accountants, lawyers, and wealth advisors. Topics range from team development and practice management, to very specific tactics for increasing business, especially through websites and social media tools.
“Your session, which in particular opened up the ‘world of blogs’ to us unsuspecting accountants, made everyone sit back and really think about how we should change our internet sites. In fact the talk was of little else for the rest of the day. I did say to you that I thought that it was the best session that we have ever had at any of our twice annual worldwide conferences and I take this opportunity to say so again and to thank you for being so challenging and thought provoking.”
—Howard Wilkinson, Partner, Mercer & Hole (UK)
—Howard Wilkinson, Partner, Mercer & Hole (UK)
Hot Topics
- Social Media & Building an Effective On-line Presence
- Build Your Reputation & Practice Through Social Media
- Policies & Practices
- Blogging for Professionals
- Leveraging (Others’) Blogs & RSS feeds
- Practice Management
- Motivating People to Stay: Retaining the Knowledge Worker
- Customer (de)Selection & Specializing
- Evaluating Your Clients, Why & How
- Creating the Value Conversation for Better Pricing
- Planning/Implementation
- Individual Marketing Plans (theory /process only, or private hands-on plan development sessions)
- Proposal Systems & Processes
- Boost Your Business Development Through Research
- Up-Selling Strategies
“I’m a 20-year marketing professional who is new to the accounting field and the information Michelle presented was invaluable…very organized and extremely well-received by all the participants.”
—Ann Carroll, Dir. of Marketing & Bus. Development, Hancock Askew & Co. (BDO conference host)
—Ann Carroll, Dir. of Marketing & Bus. Development, Hancock Askew & Co. (BDO conference host)
- For Professional Firm Marketers
- Marketer’s Bootcamp: the Effective Marketer
- Individual Marketing Plan Programs in Your Firm
- Defining & Building Great Websites, On-Time, On-Budget
Past Audiences
- AICPA
- Advanced Marketing Professionals
- Association for Accounting Marketing
- Association for CPA Financial Planners (ACPAFP)
- Baker Tilly International
- BDO, High Tide Conference
- California (Society) CPA Education Foundation
- DFK USA
- International Association of Business Communicators (IABC)
- IGAF Worldwide
- Legal Marketing Association (LMA)
- Management Summit
- Marketing Directors’ Support Group
- Minnesota Society of CPAs
- Missouri Society of CPAs
- PKF North American Network
- International Association of Facilitators (IAF)
- SAGE Leadership Academy Alumni
- TAGLaw
- The International Accounting Group (TIAG)
“I don’t normally do this, but I thought your session was so good and so well-run that I wanted to offer myself as a reference if you ever need one. I haven’t seen the written evaluations yet, but the anecdotal evidence was that it was just what the doctor ordered. I can’t thank you enough for sending our managing partners out with a bang.”
—Jay Hauck, Executive Director, DFK International
—Jay Hauck, Executive Director, DFK International
Contact Michelle (info below or by email) to discuss an informative and energetic presentation at your next event.
