How to Use Social Media

How to Use Social Media

From a “how do we get started” teleconference to private courses and coaching on how to use blogs and social media, Michelle is a must-consult resource for professionals even just thinking about blogging or dipping their toes into other social media tools like LinkedIn, Twitter, or Facebook.

When you hire Golden Practices to advise your firm about becoming active in the social-media space, you get:

  • nearly 20 years of professional-firm marketing expertise;
  • the recognized catalyst of CPA blogging;
  • the author of Social Media Strategies for Professionals; and
  • a teacher who distinguishes between mainstream social-media use and the unique needs of professionals with social media.
“Michelle is, in my opinion, THE electronic diva of professional services. She understands marketing and accounting, and she’s got a better handle on using social and interactive media in the professional services space than any other expert I’ve run across.”
—Debra Helwig, IGAF Worldwide

Michelle Golden’s experience and perspective equips her to relate well to professionals and their marketing teams as she teaches the ins, outs, and best practices of websites and social-media tools in practical, useful terms.

She developed a comprehensive Social Media Toolkit, commissioned by the AICPA PCPS as a  member resource in 2010.

633106_cover.inddAnd she was approached by John Wiley & Sons to write a timeless strategic guide specifically for financial and legal professionals, on why and how to use social media:

Social Media Strategies for Professionals and their Firms: The Guide to Establishing Credibility and Accelerating Relationships is available at Amazon.

Social-media strategy

Michelle is a recognized leader in social media use and strategy offering an unmatched depth of knowledge on how CPAs, lawyers, and wealth advisors can most effectively and professionally integrate on-line tools in their business development.

“For fifteen years, Michelle has been leading the charge in the accounting marketing community. With increasing importance being placed on social media (SM) in professional services marketing, she has given numerous presentations and provided countless articles on the value of SM, rules and regulations of SM, and how to implement and incorporate SM in your marketing plan.”
—Stacy Soefer , Marketing & Communications Director, Gainer, Donnelly & Desroches

When she teaches firms about social media, Michelle discusses specific tools (like Twitter, LinkedIn, Facebook, etc) but far more importantly, she covers purpose and strategy behind these tools. The tools are not strategies in and of themselves.

What she teaches goes beyond “how to use the tool” to include:

•    What goals can you achieve with today’s available tools?
•    How does that compare with other ways you can achieve these goals?
•    How can new media and traditional marketing approaches be integrated to get the maximum result?

Firms also rely on Michelle for advice on social-media and electronic-communications policies.

Blogs

Michelle knows blogs. She’s the catalyst behind blogging in the accounting profession.

“Wow….Everyone was VERY pleased with our conversation this morning and even more motivated about the blogging project. Many thanks for the volume of great info you provided.”
—Phil Sutton, Director of Business Development, Jones & Roth, CPAs & Consultants

Of the first 20 CPA blogs, she built and/or trained the CPAs for 12. Of the now more than 250 CPA blogs, she built or directly influenced about 1/4 of them. And in 2007, she won AAM’s Marketing Achievement Award for niche-development results generated in part through the very first multi-author blog created by a CPA firm.

From a short “how to get started” teleconference to private, in-house half- or full-day training sessions, she is a must-consult resource for professionals even preliminarily considering blogging.

 

…Well, what a difference [Michelle’s] course makes. Not only was blogging easier than I could have imagined, the benefits were far greater than I expected….our dental accounting blog [now ranks first] when you Google “Dental CPAs.”… read more
—Andrew Rose, Naden/Lean

Discover your online marketing purpose

One way or another, to succeed with online marketing, you’ve got to demonstrate your expertise—exhibit evidence of your credibility. The same old, shallow descriptions of services and industries simply don’t cut it. Instead, you can compel people to hire you in exciting, new ways.

You can do this with your blog, and through other social media tools.

Benefit from Michelle’s rich knowledge of professional firms whether you’re cautiously or eagerly entering the social Web.

Call Michelle today! 314.416.1201