Your next website is a clean slate. It can be anything you imagine.
Where do you begin? What is best for your firm? How do you get the RIGHT people to your site? How do you influence and engage your readers? How do you cost-effectively manage the frequent updates required today?
As your firm prepares to embark on your next website, Michelle Golden is the perfect resource to explore ideas with, and seek guidance from, as you venture down the road of clarifying goals and strategies for your new site.
—Mark Gaydos, Marketing Director (former) SMART
Firms hire Michelle to ask the right questions, advise strategically, and provide the tangible outcomes of that work (below) so you can have RFP in hand to approach the web developers of your choice:
- Site brief
- Design brief
- Complete sitemap
- Content strategy and assets defined
- Fully-formed RFP ready to send
The work Michelle does with your firm in advance more than pays for itself in the clarity of scope and direction you’ll have moving forward.
You’ll have made your decisions on the front end.
Equipped with solid direction from the start, your developer bids the job accurately, and completes your site in less time with less likelihood of cost overrun, and with much less headache for your firm.
Today’s websites: more than an online business card
A few years ago, a pretty, web-based brochure was enough to impress a prospective client or employee. Design no longer trumps content! Most firms simply fail to offer good content or convey themselves with distinction.
—Mitchell Reno, Principal, Chief Marketing & Sales Officer, The Rehmann Group
Michelle helps you identify distinctions that your readers will feel are important.
If you study your competitors’ sites, trust that yours should be UNLIKE theirs in a way that is far better. And we aren’t talking about design, colors, or logo. If you want to land that client and impress that highly motivated college student, your business must believably express how and why you are unique.
To succeed with online marketing these days, you have to demonstrate expertise with evidence of your credibility.
The same-old, shallow descriptions of services, industries, and college education don’t cut it. Instead, you can compel people to hire you in exciting, new ways.
You can do this with your corporate website, a blog, and through other social media tools.
What do our strategies achieve within the firm?
With scores of firm sites under our belt, we have the planning approach down pat.
Receive guidance to make key decisions on the front end. To assure success is perceived at the end, let Michelle facilitate owner buy-in (get the naysayers involved early!) before development begins.
Not only does this prevent costly surprises and delays that come with unplanned “new ideas” (i.e. scope changes!) but it permits you to end up with the most cohesive, well-planned site that you possibly can have.
A site you can be proud of. A site that drives new business of the RIGHT kind.
Benefit from Michelle’s expertise in professional service firm websites. See our portfolio.
